Koozies have been able to provide individuals with a solution when it comes to maintaining your drink to be cold since they are insulating sleeves that are used to make sure that your canned or a bottled drink is able to maintain its coldness and it also provides individuals with an easier way of holding a cold drink. In this chapter, we have the opportunity to talk about the major benefits and advantages that customized koozies are able to bring to individuals in the sense that they can be used to convey or send out variety of messages to a variety of individuals without so much fuss. One of the reasons why koozies are quite popular especially when they are customized is because they can be used as items to send out various information and this becomes very useful when it comes to advertising where they can be used as promotional items for various campaigns and they can also be used for political campaigns in order to convey a particular message. Another reason why personalized koozies have become quite popular is that they can be easily used as gifts in social events such as birthdays and weddings whereby you get to give your guests the personalized koozies and since they are durable and long lasting they will be in a position to remind the individual about that specific event.
Another reason why customized or personalized koozies are becoming quite popular is that it is easier to design them to specific individual’s preferences of needs and this makes the customer or that particular individual feel more special because they feel that it has been particularly made for them especially when it has their name on them. Another reason why personalized koozies are becoming quite popular is also because they are very durable and quite affordable and this means that they will be able last for a long period of time and therefore the message that it was to convey can also last longer with the individual.
Majority of companies have come to realize that koozies can play a very important role other than keeping drinks colds in certain circumstances, for example, during concerts where many people get to have different kinds of refreshments this can be an opportunity for a company or an organization to push its brand or image to potential customers. In this talk, we have been able to look at other upsides of personalized koozies which involves more than just keeping our drinks cold since we have seen that they can be used not only as promotional items but also as a way of conveying various messages to numerous individuals at the same time providing a lasting effect.